As you all know about keywords, it is basically the term or word or phrase that a searcher/ web-surfer types into the search engine interface when he/she is looking for information regarding certain services, products etc...
Keyword density is a calculation (in percentage) of the number of times a certain keyword appears in comparison with the total number of texts/ words on a web-page.
Here's an sample on calculating the keyword density of a web-page:
E.g You have this total amount of words on your web-page = 100 words
A specific keyword you use appears 4 times on the same web-page
Keyword Density = (4 divided by 100) X 100 = 4%
Note: The standard acceptable keyword density percentage is between 3-5% to be recognized by the search engines. If you exceed, the search engines will consider it as keyword spamming which leads to penalization or worse banned from the search engine itself. If you wish to increase the keyword density percentage beyond the standard rate, it is up to your own risk.
The benefits of having a particular keyword with higher density on your web-page, increases the ratio of getting higher ranks in search engines.
To check your keyword density for your web-page, please use the Free Keywords Density Checker located at the Featured Tools at the right column of the blog. More featured tools will be added so do tune in.
Want to know more about Keyword Density and improvements to get higher search rankings?
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